Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration and Partnering by Andrew Humphries, Richard Gibbs

Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration and Partnering



Download Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration and Partnering




Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration and Partnering Andrew Humphries, Richard Gibbs
Language: English
Page: 240
Format: pdf
ISBN: 0749454849, 9780749454845
Publisher: Kogan Page

Review

"The book will be of interest... to business owners and partner/alliance managers.... [A] thought-provoking exercise that will answer many of your questions." - Supply Management

About the Author

Richard Gibbs is an expert in relationship marketing.  He has held senior positions in major companies including Xerox and Novell Inc.

Andrew Humphries is currently CEO of SCCI Ltd which specializes in measuring commercial relationship performance. Following a career in UK Royal Air Force as Head of Defence Aviation Logistics, he gained a PhD from Cranfield School of Management and an MBA from the Open University.

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